Empowering Your Brand Through Culture, Communication, and Community

At EXTEND GROUP, we empower brands with innovative marketing strategies, transformative leadership, and strong community engagement.

Who We Are

At EXTEND GROUP, we believe in the power of Culture, Communication, and Community to drive success. Our mission is to merge innovative marketing solutions with transformative leadership experiences, crafting a future where brands and consumers grow collectively.

Unlocking the Fullest Potential of Individuals, Teams, Organizations, and Communities

Empowering growth and excellence through intentional multiplication.

Shawn Collins, our Founder and a Certified Guide with GiANT Worldwide, is at the heart of EXTEND GROUP’s approach to transforming organizational culture. With over two decades of experience, Shawn possesses a profound understanding of communication, leadership development, and organizational dynamics. His certification with GiANT Worldwide equips him with a unique set of tools and methodologies designed to foster self-awareness, effective communication, and intentional leadership.

By implementing proven frameworks such as the 5 Voices System and the Intentional Multiplication Tool, Shawn works closely with individuals, teams, and organizations to unlock their fullest potential. Whether you aim to develop strong leaders, enhance team collaboration, or transform your entire organization, our culture-focused programs are tailored to meet your unique needs, driving sustainable success.

Individuals

Personalized development plans to help leaders and individuals reach their fullest potential. Through one-on-one coaching and tailored growth strategies, we guide you to become personally and professionally healthy, enabling you to contribute more effectively to your team and organization.

Teams

Our customized team development programs build strong, aligned, and high-performing teams. We offer strategic training and coaching that enhance communication, collaboration, and execution, ensuring your team operates at its best.

Organizations

Transform your organization by creating a culture that fosters growth, innovation, and resilience. Our comprehensive organizational training programs focus on aligning goals, improving performance, and unlocking potential at every level of your business.

Community

Engage with and contribute to your community through leadership workshops, keynote addresses, public speaking engagements, and community engagement initiatives. We help organizations build meaningful relationships, fostering a positive impact that extends beyond the workplace.

Individuals

Personalized development plans to help leaders and individuals reach their fullest potential. Through one-on-one coaching and tailored growth strategies, we guide you to become personally and professionally healthy, enabling you to contribute more effectively to your team and organization.

Teams

Our customized team development programs build strong, aligned, and high-performing teams. We offer strategic training and coaching that enhance communication, collaboration, and execution, ensuring your team operates at its best.

Organizations

Transform your organization by creating a culture that fosters growth, innovation, and resilience. Our comprehensive organizational training programs focus on aligning goals, improving performance, and unlocking potential at every level of your business.

Community

Engage with and contribute to your community through leadership workshops, keynote addresses, public speaking engagements, and community engagement initiatives. We help organizations build meaningful relationships, fostering a positive impact that extends beyond the workplace.

Connecting Through Meaningful Communication

Elevate your brand’s presence with strategic marketing and communication solutions.

At EXTEND GROUP, we understand that effective communication is essential to building a strong brand presence. Our focus on communication ensures that your brand delivers targeted, impactful messages that resonate with your audience, fostering connection, engagement, and loyalty. We offer a comprehensive suite of marketing and communication services designed to elevate your brand and make it stand out in a competitive market.

Brand Identity Development

Craft a unique and compelling brand identity that speaks to the heart of your audience. Our Guiding Light Organizational Clarity process ensures that your brand’s core values, mission, and vision are clearly defined, providing a solid foundation for all your marketing efforts. With a strong brand identity, your company will communicate more effectively with both internal teams and external audiences.

Website Design, Development, Hosting & Maintenance

Transform your digital presence with a custom, SEO-optimized, fast, secure, and mobile-first website. We ensure your website looks great and functions seamlessly across all devices.

Social Media Strategy & Management

Develop and implement social media strategies that connect your brand and audience. We create engaging content, manage community engagement, and execute paid social media advertising with ongoing analytics and reporting.

Content Marketing (Including CRM Integration)

Develop a comprehensive content strategy that includes high-quality content such as blogs, white papers, checklists, infographics, and more. We integrate this content with your CRM to ensure targeted, personalized communication, driving customer engagement and retention. Our approach includes email marketing, text campaigns, and direct mail, with continuous monitoring and performance reporting.

Building a Stronger Community Together

Transform your stakeholders into advocates with strategic community engagement.

At EXTEND GROUP, we believe that a brand’s success is measured by its market share and the strength of its community connections. We focus on fostering relationships that go beyond transactional interactions, helping you build a loyal and engaged community of stakeholders—employees, customers, partners, and the broader public. By investing in community-building efforts, your brand can create a lasting impact that drives business growth and social value.

Client and Workforce Onboarding

Create seamless and welcoming onboarding experiences that make your stakeholders feel valued from day one. Our tailored onboarding programs ensure that new employees, clients, and partners are integrated smoothly into your ecosystem, fostering loyalty and long-term engagement.

Referral-Based and Affiliate Marketing Solutions

Leverage the power of word-of-mouth and partnerships to expand your reach. Our referral-based and affiliate marketing strategies help you tap into new audiences through trusted recommendations and collaborations, driving growth while strengthening community ties.

Community Engagement Initiatives

Engage with and contribute to your community through leadership workshops, public speaking engagements, and community-focused initiatives. We help organizations build meaningful relationships that foster a positive impact, creating environments where your brand and community can flourish together.

Keynote Address and Public Speaking Engagements

Amplify your brand’s message through powerful keynote addresses and public speaking engagements. Our experts, including Shawn Collins, bring inspiring and actionable insights to your audience, whether it’s a small group of local leaders or a large industry conference.

Building a Stronger Community Together

Transform your stakeholders into advocates with strategic community engagement.

At EXTEND GROUP, we believe that a brand’s success is measured by its market share and the strength of its community connections. We focus on fostering relationships that go beyond transactional interactions, helping you build a loyal and engaged community of stakeholders—employees, customers, partners, and the broader public. By investing in community-building efforts, your brand can create a lasting impact that drives business growth and social value.

Client and Workforce Onboarding

Create seamless and welcoming onboarding experiences that make your stakeholders feel valued from day one. Our tailored onboarding programs ensure that new employees, clients, and partners are integrated smoothly into your ecosystem, fostering loyalty and long-term engagement.

Referral-Based and Affiliate Marketing Solutions

Leverage the power of word-of-mouth and partnerships to expand your reach. Our referral-based and affiliate marketing strategies help you tap into new audiences through trusted recommendations and collaborations, driving growth while strengthening community ties.

Community Engagement Initiatives

Engage with and contribute to your community through leadership workshops, public speaking engagements, and community-focused initiatives. We help organizations build meaningful relationships that foster a positive impact, creating environments where your brand and community can flourish together.

Keynote Address and Public Speaking Engagements

Amplify your brand’s message through powerful keynote addresses and public speaking engagements. Our experts, including Shawn Collins, bring inspiring and actionable insights to your audience, whether it’s a small group of local leaders or a large industry conference.

Stay Updated with Our Latest Insights & Events

Explore the latest articles, industry insights, and upcoming events that keep you informed and engaged.

Articles & Insights

At EXTEND GROUP, we believe in sharing knowledge that empowers brands and individuals to succeed. Our latest insights cover various topics, from innovative marketing strategies to leadership development and community engagement.

The Pain of Self-Examination: Moving Beyond the Hero Complex

The Pain of Self-Examination: Moving Beyond the Hero Complex

When leaders operate from fear, every interaction becomes a calculation. Instead of investing in long-term relationships, they seek immediate results. This creates a culture where performance is extracted, not inspired. Loyalty becomes conditional, and trust is eroded. People are treated as assets to be managed rather than humans to be empowered. This culture undermines the potential for lasting, transformative change.

Upcoming Events

Don’t miss out on our upcoming events designed to help you grow personally, professionally, and organizationally. Whether you want to enhance your leadership skills or engage with likeminded professionals, we have something for everyone.

Our Story

Our Journey to Empower and Transform Brands

Partnerships

Building Powerful Alliances

Careers

Iron Sharpens Iron

Culture Training Experiences

We are Deeply Committed to Elevating Culture at Every Level

Community Engagement

Community Engagement and Keynote Speaking

Leadership Development

Transforming Leadership for a Thriving Future

Success Stories

We are deeply committed to transforming organizational culture

Individual & Team Coaching

Empowering Individuals and Teams to Unlock Their Fullest Potential

Organizational Culture Transformation

Transforming Organizational Culture for Lasting Success

GiANT Worldwide Training Experiences

Empowering Teams and Individuals

5 Voices for Teams

Transform Your Team’s Communication

Leader Intensive

Deep Dive Into Leadership: Unlock Your Full Potential

XCore

Transform Your Leadership and Build High-Performing Teams

100X LEADER

Become a Leader Worth Following

Toolkit Sessions

Transform Your Leadership with Proven Tools

Altitude

Elevate Your Leadership to New Heights

Xcelerate

Accelerate Your Organization’s Growth by Developing Your People

GiANT Worldwide Training Experiences

Empowering Teams and Individuals

5 Voices for Teams

Transform Your Team’s Communication

Leader Intensive

Deep Dive Into Leadership: Unlock Your Full Potential

XCore

Transform Your Leadership and Build High-Performing Teams

100X LEADER

Become a Leader Worth Following

Toolkit Sessions

Transform Your Leadership with Proven Tools

Altitude

Elevate Your Leadership to New Heights

Xcelerate

Accelerate Your Organization’s Growth by Developing Your People

GiANT Worldwide Training Experiences

Empowering Teams and Individuals

100X LEADER

Become a Leader Worth Following

Toolkit Sessions

Transform Your Leadership with Proven Tools

5 Voices for Teams

Transform Your Team’s Communication

Leader Intensive

Deep Dive Into Leadership: Unlock Your Full Potential

Altitude

Elevate Your Leadership to New Heights

XCore

Transform Your Leadership and Build High-Performing Teams

Xcelerate

Accelerate Your Organization’s Growth by Developing Your People

Brand Identity

Crafting an Unforgettable Brand Identity

CTV/OTT Marketing

Revolutionize Your Advertising with CTV/OTT Solutions

Website Design & Development

Building Digital Experiences That Convert

Social Media Management

Unlock the Power of Social Media for Your Brand

SEO & PPC

Maximize Your Online Presence with SEO & PPC Strategies

Podcasting

Elevate Your Brand with Professional Podcasting

Content Marketing & CRM Integration

Maximize Your Brand's Reach with Integrated Content Marketing

Training & Workshops

Unlock Your Team's Potential with Expert-led Training and Workshops

Affiliate and Referral-Based Marketing

Amplify Your Reach with Referral-Based and Affiliate Marketing

Client & Workforce Onboarding Solutions

Seamless Onboarding for Clients and Workforce Alike

Community Engagement & Keynote Speaking

Our Journey to Empower and Transform Brands

Blog & Latest Insights

Check out our free resources below for marketing and strategy trends

Upcoming Events

Stay updated about upcoming events

Newsletter Signup

Your Source for Leadership, Growth & Transformation