FOR IMMEDIATE RELEASE
Contact: Shawn Collins/CEO 855.306.8818
Award Dominator and Brand Installer, EXTEND PERFORMANCE, Promotes HOW2 be a Content King at Automotive Content Professionals Network Event
EVANSVILLE, INDIANA— EXTEND PERFORMANCE, a dominant winner at the 2015 Knowledge Exchange Conference, makes its 2016 return, exhibiting at the world’s largest gathering of automotive content professionals, vendors, and solutions partners. EXTEND PERFORMANCE is noted for creating Tech Tips and blog content that connect with technicians on a level the automotive professionals value: ways to help them turn their bays effectively and efficiently. Enhancing the engagement process is, HOW2. “As in, HOW2 make you #1 in your category,” Shawn Collins, the company’s Founder and CEO, explains: “HOW2 implements our creative software that’s designed to attract people back to your website, to your brand, your eCatalog, and your product. Our proprietary software integrates your eCatalog into your site—providing the engaged customer experience your brand needs to compete in today’s marketing environment.” The EXTEND PERFORMANCE team will be at Booth 315, informing content professionals about HOW2, as well as other tools of engagement EXTEND PERFORMANCE offers. “We also have great Content Packages, plus a Content Management System, and Social Media Management capabilities to keep your users interested and engaged,” according to Collins. The event is hosted by the Automotive Content Professionals Network (ACPN), a professional society of the Auto Care Association (ACA). Member companies of ACA represent all major product segments of the automotive aftermarket industry. The Knowledge Exchange Conference takes place at Sheraton New Orleans Hotel, New Orleans, Louisiana, May 15-18, 2016. Forums include training, education, and new technology.
A signature feature of the conference is the ACPN President’s Awards for Catalog Excellence. EXTEND PERFORMANCE is a 2014 and 2015 recipient of the President’s Gold Award for an eCatalog created for the world’s largest manufacturer of fuel pumps. EXTEND PERFORMANCE earned the distinction based on its design, navigation, technology, innovation, interactivity, and quality of content for the online catalog, FuelPumpU.com. A news-making component of the catalog included online training videos for professional automotive technicians. “We prove again and again that training gets results. Our engaged training for the installer puts your brand in their hands—and instills their loyalty in your brand,” observes Collins. He elaborates, “Every eCatalog represents a training opportunity that can transform a user into a consumer.”
EXTEND PERFORMANCE, the automotive aftermarket branch of the Evansville, Indiana-based EXTEND GROUP, is recognized nationwide as the definitive innovator in online training. The company is making industry news with its recent announcement of the launch of its brand and training initiative, Technician.Academy. According to Collins, “As the industry’s Brand Installer, Technician.Academy was the next logical step for EXTEND PERFORMANCE. It’s branded, category-based training for technicians, and we’re looking to sign on brands that share our passion to compete and win. With just one brand per category selected for the program, it’s an opportunity for a brand to exclusively own their category.” Overseeing the vetting process for brand selection is EXTEND PERFORMANCE ASE Master Technician, Richard Young. Collins enthuses, “Richard’s known industry-wide as creator and host of hundreds of online training videos, with over 5 million views on YouTube.” For details, interested brands can visit Technician.Academy, or stop by Booth 315 at ACPN.
For more information, please contact EXTEND PERFORMANCE at (855) 306-8818 or [email protected].
