EXTEND PERFORMANCE, the complete automotive-focused marketing communications branch of the Evansville, Indiana-based EXTEND GROUP, is pushing back on a dismal trend in the Automotive Aftermarket industry: the Race to the Bottom. Shawn Collins, EXTEND GROUP Founder and CEO notes, “While no one consciously competes to achieve new lows, it’s what happens when brands fixate on, ‘What does our Q4 look like?’ The focus should shift to, ‘What does our customer need to succeed?’ As an Automotive Aftermarket thought leader, EXTEND PERFORMANCE is committed to redirecting the race upward.”
Titled, “Race to the Top,” the monthly newsletter is one of the vehicles EXTEND PERFORMANCE is using to share insights and tools that promote excellence across the Automotive Aftermarket. Vetting all content, including monthly blogs, industry metrics, and news-you-can-use, will be the award-winning EXTEND PERFORMANCE marketing team, whose collective expertise spans over a century in strategy and connectivity; from traditional media, to digital engagement. Richard Young, Director of Aftermarket Content & Programs, as well as ASE Master Automobile Technician, will be a contributing writer.
Among the content staples of “Race to the Top,” are: blogs, industry insights, articles on building brand recognition, tips for best training methods and messages, profiles on industry innovators, key industry events, trade show dates, and industry stats.
“We’re crafting a newsletter that’s OE-quality (Original Equipment). Those in our industry equate OE-quality with the highest standards. And ‘Race to the Top,’ is devoted to achieving and maintaining marketing excellence,” concludes Collins. To sign up for the free newsletter, go to extendperformance.com/race-to-the-top
