If a picture is worth a thousand words, what is a video worth? Adding video to your webpages, social media profiles and even emails is an excellent way to bring life to your work—and reach an entirely new audience. You may think that you need fancy equipment or a talented videographer to produce professional quality videos. While you may need these things to win an Oscar—you do not need those to make a simple video blog or advertisement for your webpage. Consider these tips for producing simple video for your page:

  • Consider the Short Form – Services like Vine and Instagram Video have made the short video an art form. If your message is short, don’t feel obligated to turn it into a two minute piece. A short video can make a big impact.
  • Shoot In the Clear – While you may not have the perfect place to shoot your video, it is important that you clear the space around your shot. No one wants to see your dirty coffee cup or your messy office mate. Find a nice, clear area and your video will automatically appear more professional.
  • Your Phone May Beat the Camera – If you have a video camera that is more than a couple of years old, you may get better results by filming with your iPhone or webcam. Make sure you check out how “good” your camera is and use the best one you have available.
  • Don’t Go Overboard – If you want to tell potential customers about a new product or service, you don’t need a complex, scripted commercial. A simple video of you sharing your product or service can make a bigger impact and will be much easier to film and edit for sharing with your audience.

Video is an important addition to your marketing plans—but it is certainly not the only way to boost your business. Consult with a professional and see what type of impact you can make. Contact EXTEND GROUP today and let us help you with all your marketing needs.