When it comes to marketing your products or services to potential customers online, there are emerging trends that will impact you in 2019. 1. The Mobile Experience The majority of customers are browsing the web on mobile devices. That means you need to optimize...
There is no doubt that video can be a highly effective marketing tool. Perhaps that’s part of the reason it is becoming so prevalent on the World Wide Web. Small businesses have been slow to embrace videos on their websites and in their marketing messages, but even...
Humans respond to visual stimuli; we’re hardwired that way. Marketers have long relied on our penchant for interesting things to look at, and they’ve even used it to arrange textual content. Visual content—infographics, videos, images, and slides—is not new to...
In 2015, we saw the number of mobile-only internet users outgrow the number of desk top only users, along with an explosion of mobile device usage. The marketing departments of brands will have to keep up with that and make some serious adjustments to how they do...
The object of your marketing campaign is to reach your target market on their turf. Whether it’s radio, television, or through direct marketing, you must cater to your audience’s preferred method of receiving information. With an astounding 58% of...
If a picture is worth a thousand words, what is a video worth? Adding video to your webpages, social media profiles and even emails is an excellent way to bring life to your work—and reach an entirely new audience. You may think that you need fancy equipment or a...
