by EXTEND GROUP | Nov 29, 2023
As we navigate through 2024, video marketing continues to dominate the digital landscape, evolving rapidly with new technologies and shifting consumer preferences. Staying ahead of these trends is crucial for brands leveraging video for maximum impact. In this...
by Shawn Collins | Mar 22, 2019
When it comes to marketing your products or services to potential customers online, there are emerging trends that will impact you in 2019. 1. The Mobile Experience The majority of customers are browsing the web on mobile devices. That means you need to optimize...
by Shawn Collins | Jun 9, 2016
There is no doubt that video can be a highly effective marketing tool. Perhaps that’s part of the reason it is becoming so prevalent on the World Wide Web. Small businesses have been slow to embrace videos on their websites and in their marketing messages, but even...
by Shawn Collins | Jan 13, 2016
Humans respond to visual stimuli; we’re hardwired that way. Marketers have long relied on our penchant for interesting things to look at, and they’ve even used it to arrange textual content. Visual content—infographics, videos, images, and slides—is not new to...
by Shawn Collins | Jan 6, 2016
In 2015, we saw the number of mobile-only internet users outgrow the number of desk top only users, along with an explosion of mobile device usage. The marketing departments of brands will have to keep up with that and make some serious adjustments to how they do...
by Shawn Collins | Jun 4, 2014
The object of your marketing campaign is to reach your target market on their turf. Whether it’s radio, television, or through direct marketing, you must cater to your audience’s preferred method of receiving information. With an astounding 58% of...
