The world of digital marketing is always changing- making prediction analytics a high commodity in the industry. We’re always looking ahead, trying to anticipate coming trends. Too frequently, we fail to reexamine the past. We all know that history repeats itself....
Social media is changing. Today’s consumer spends more time than ever on social media, and they’re craving more direct relationships with each other as well as the brands they follow. Here are a few brands that were able to really strive in this new...
You have your desktop website, and you have a very clear picture of what your community members looks like, but what about your mobile community members? The mobile audience is a completely different breed of animal, and in this day and age, you’d better know the key characteristics that define it.
Content marketing is revolutionizing the world of search engine optimization, but it can’t shift the paradigm alone. Content marketing needs to be well integrated into social media to become truly effective; the entire basis of content marketing is to create...