by Shawn Collins | May 16, 2019
Social media is changing. Today’s consumer spends more time than ever on social media, and they’re craving more direct relationships with each other as well as the brands they follow. Here are a few brands that were able to really strive in this new...
by EXTEND GROUP | Mar 18, 2015
Social media is where your customers are, but you already knew that. What you may not know is that not all social media platforms are equal. Each site has its own user demographic, and while some do overlap, there are probably certain sites that are just not...
by Shawn Collins | Jun 4, 2014
The object of your marketing campaign is to reach your target market on their turf. Whether it’s radio, television, or through direct marketing, you must cater to your audience’s preferred method of receiving information. With an astounding 58% of...
