FOR IMMEDIATE RELEASE
Contact: Shawn Collins/CEO 855.306.8818
EXTEND PERFORMANCE Enhances Online User Experience with MotoRad VIN and License Lookup Tools
EVANSVILLE, INDIANA—EXTEND PERFORMANCE, the complete, automotive-focused marketing communications branch of the EXTEND GROUP, announces two newly added tools to the website it created for MotoRad, www.motoradusa.com. Shawn Collins, EXTEND PERFORMANCE Founder & CEO, elaborates: “Now, with their choice of either the VIN, or License Lookup, the professional automotive technician, counterperson, or Do-It-Yourself installer, can perform an online parts search just by entering the Vehicle Identification Number (VIN), or the vehicle license plate number.” Whether the installation involves a thermostat, radiator cap, or fuel cap, simplifying the process of finding the specific MotoRad part adds value to the brand experience. Notes Collins, “We’re brand installers, and effectively streamlining the eCatalog parts search helps us successfully instill brand-loyalty among busy automotive technicians.”
According to Brandon Kight, Director of Marketing & Program Development, MotoRad of America, “We respect the user’s time and know that identifying the correct part is essential. Most people can quickly tell you the year, make and model of their vehicle, but may struggle to know the engine size. Reducing the steps and information required for parts searches not only saves time, but also reduces entry errors that result in the wrong part.” He continues, “Our MotoRad site features a robust eCatalog. By adding these new search tools, EXTEND PERFORMANCE helps us enhance the user’s experience, with our products, as well as our brand.”
MotoRad, located in Mt. Carmel, Illinois, leads in automotive thermostats, radiator caps and fuel caps sold to the North American automotive aftermarket.
EXTEND PERFORMANCE is based in Evansville, Indiana.
For more information, please contact EXTEND PERFORMANCE at 855.306.8818 or [email protected].
