Photography & Video Marketing Service

No matter how well your products are described, without photos, customers are far less likely to complete a purchase. Including quality photographs of your products allows viewers to see exactly what they are buying, which increases sales and reduces confusion.

Of course, photographs do not have to be just of your products. There are several ways to integrate relevant pictures within your website to increase traffic. This is where thorough image descriptions and optimal image placement play a vital role. Image optimization is a valuable SEO tactic that significantly increases search engine visibility.

Did you know that having a 60-second video anywhere within your website is the marketing equivalent of displaying 1.8 million words of text? Or that over 100 million internet users watch an online video every day, and nearly half of those share what they’ve viewed? How about the fact that incorporating video marketing can lead to a 90% increase in conversions?

These staggering numbers speak volumes about the effectiveness videos can have on your website.

Videos can cover a wide variety of content and should always be customized to meet the needs of your specific audience. They must also be optimized to load quickly because nothing loses a potential customer faster than a slow, buffering video that takes minutes to load.

As with photography, your videos require precision placement to maximize their effect. Placing unrelated videos randomly throughout your site just for the sake of it is a waste of time and only serves to clutter your site. EXTEND GROUP specializes in placing visual media to maximum effect.