May 6, 2014 | Blog, Branding, Strategy
Branding an emerging company or rebranding an existing company successfully does not solely rely on sudden bursts of inspiration or impulsively implemented ideas that have not been scrupulously examined. When branded unprofessionally and inaccurately, emerging or...
Apr 18, 2014 | Blog, Branding, Strategy
Many small businesses understand the concept of what a brand is and what it means for large corporations. However, they often overlook the importance of identifying and promoting a brand for themselves. You may even be wondering what the big deal is and why you should...
Apr 11, 2014 | Blog, Facebook, Instagram, Snapchat, Social Media, Twitter
At EXTEND GROUP, we believe that social media is an important cornerstone of building your online community and marketing your services to potential clients and partners. EXTEND GROUP offers several community building services as part of our marketing campaigns. While...
Apr 2, 2014 | Blog, Content Marketing, LinkedIn, Social Media
Using social media to broaden your client base and expand your brand awareness is rapidly becoming a vehicle of choice for business promotion. Systematic use of social media can quickly and relatively easily broaden your exposure. Using social media is not just for...
Mar 31, 2014 | Amazon, Blog, eCommerce
A new trend is beginning in e-retail, customers who only shop using their mobile devices. According to a December 2013 study that comScore Inc. conducted, exactly 33.3 percent of the online shoppers at 10 of the top retailers’ sites and apps shopped solely on their...
Mar 24, 2014 | Blog, Strategy
Are you staring at your blog wondering what you should post about today? You know that having a regularly updated blog is an important way to boost traffic to your website and keep in touch with your customers. However, after a while, it can become exhausting to think...
Mar 21, 2014 | Blog, Content Marketing, Email Marketing
Social media marketing is very important today. There is no faster way to get the word out about a new promotion and reach new customers than by using the social media networks. However, it is important that marketers do not neglect the other available marketing...
Mar 17, 2014 | Blog, Content Marketing, Email Marketing, Mobile Apps, Other Solutions, Social Media
Effective sales are all about reaching, attracting, and retaining your customers. With the proliferation of channels, your customers could be anywhere. Trying to connect with potential customers in the retail environment, on Twitter, via email, over the radio or...
Mar 6, 2014 | Blog, Content Marketing, Strategy, Video
If a picture is worth a thousand words, what is a video worth? Adding video to your webpages, social media profiles and even emails is an excellent way to bring life to your work—and reach an entirely new audience. You may think that you need fancy equipment or a...
