Position Overview:
EXTEND GROUP is looking for an insightful and goal-driven content marketing strategist to perform essential research needed to create an impactful marketing strategy. The content marketing strategist’s responsibilities include developing, implementing, and tracking marketing strategies online and elsewhere. You’ll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company and our clients. Our content marketing strategist position involves a variety of tasks, including brainstorming campaign concepts, designing digital marketing campaigns and performing market research. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our goals. Ultimately, you should be able to increase our market share and ensure brand consistency.
Key Responsibilities:
- Creating holistic marketing experiences through online, email, and traditional marketing initiatives.
- Develop content marketing strategy and be responsible for its implementation.
- Optimize content using SEO best practices and increase organic traffic and leads.
- Create social media content, publishing and overall social marketing strategy.
- Develop content marketing strategy and be responsible for its implementation.
- Optimize content using SEO best practices and increase organic traffic and leads.
- Create social media content, publishing and overall social marketing strategy.
- Lead campaign creative concept ideation, copywriting and client approval.
- Create podcast episodes from pre-production, production and promotion.
- Work closely with team members to implement digital marketing strategies.
- Manage daily marketing tasks like keyword research, blogging, website updates and social media monitoring, advertising and marketing.
- Collaborate on landing pages and marketing automation for clients.
- Monthly client reporting on the success of the content marketing strategies.
- Analyzing metrics and observe patterns of behavior, then connecting that user behavior with a viable marketing strategy.
- Creating visual and written communication for social media, websites and traditional.
- Contributing to the development of EXTEND GROUP’s and our client’s vision and strategy.
- Serve as a brand advocate for EXTEND GROUP and our clients.
Requirements:
- Must possess a strong sense of personal responsibility, integrity, and a team attitude.
- Self-directed professional who is organized and able to prioritize in a fast paced environment to ensure deadlines are met.
- Staying abreast of industry related trends thru updating job knowledge, by participating in educational opportunities, and reviewing professional publications.
- Must be able to communicate and collaborate.
- Working across all digital platforms.
- Must have a high level of written and verbal communication skills.
- Experience with social media.
- An excellent understanding of how to interpret data.
- Working knowledge of Adobe Design Suite, Apple products and Microsoft Office.
Other Skills/Qualifications:
- A degree in Marketing, Communication, Journalism, or another related field.
- Demonstrate energy and passion for work being presented.
- Must be able to work flexible hours in a fast paced environment with changing priorities.
- Must demonstrate a “Whatever it takes” attitude at all times.
