Technician Training & Brand Engagement Opportunity Created
For EXTEND GROUP, the formation of Technician.Academy was a logical step in the progression of its involvement in the aftermarket industry.
Video Killed the Radio Star — And it Just Might Kill Your Website if You Don’t Do It Right
There is no doubt that video can be a highly effective marketing tool. Perhaps that’s part of the reason it is becoming so prevalent on the World Wide Web. Small businesses have been slow to embrace videos on their websites and in their marketing messages, but even...
Five Colleges Open Doors to EXTEND PERFORMANCE Technician.Academy
EXTEND PERFORMANCE, the complete, automotive-focused marketing communications branch of the EXTEND GROUP, reports significant progress in its manufacturer-supported training initiative, Technician.Academy.
Are You Taking Advantage of Mobile Marketing? If You’re an SMB You Should Be
Children of the 80s know all too well that video killed the radio star. While mobile marketing may not be quite ready to topple the seemingly unstoppable juggernaut that is PC marketing, it is showing substantial gains as a recent ComScore whitepaper reveals that...
MotoRad Wins At ACPN
EXTEND PERFORMANCE, a major winner at every Knowledge Exchange Conference it has attended, won its fourth straight year at the world’s largest gathering of automotive content professionals, vendors, and solutions partners.
What is a Content Marketing Strategy?
Online content is gaining in importance as part of the sales and marketing mix, which is why your company needs a formal plan for leveraging content to the max. A content marketing strategy outlines how your organization will take its content and engage target...
EXTEND COMMUNITY Launches The Darrell Ragland Foundation Website
With EXTEND COMMUNITY’s recent launch of the Darrell Ragland Foundation for LIVING with Pancreatic Cancer Website, patients, families, friends, supporters, and medical professionals are benefitting from the resources, links, and inspirational messages the site offers.
2015-2016 ACPN President’s Award for MotoRad Catalog Excellence
The MotoRad eCatalog won a President’s Award in the Mobile Catalog category at ACPN 2016. The President’s Award is the highest honor bestowed.
Social Media Tools You Need to Build a Bigger Better Web Presence for Your Business
Many businesses made the mistake, early on, of believing that social media was a flash in the pan and not something that is here to stay. Time has proven that social media is more important than ever for businesses that want to position themselves for growth. But, you...
2015-2016 ACPN President’s Award for BCA Catalog Excellence
The BCA Bearings mobile application received a President’s Award in the Mobile Catalog category at ACPN 2016. The President’s Award is the highest level of honor presented by ACPN.
