Build Your Community Brand
Branding is just as important for a sheriff and county as it is for businesses today. Sheriffs, too, must devote a fair amount of time, attention, and resources to building a brand their community will not only respond to, but also trust. The trick, for a sheriff’s office, is figuring out where to begin. That’s where EXTEND GROUP can help.
Content Still Reigns Supreme
If you’ve been marketing online for very long, you’ve probably heard the phrase, “Content is King,” numerous times. In the past, the phrase referred to the importance of having a website filled with informative written content. Over time, the Internet has gotten...
Crisis Communication Tips for Social Media
There was a time when crisis communication meant firing off a few press releases and holding a couple of press conferences. The landscape has changed, though, and businesses today have a much broader spectrum of communication devices that allow them to reach...
Importance of Domain Names
Your domain name is of vital importance to your business. Careful thought needs to go into it to ensure the best name for your needs — both now and into the future, as well. While it’s not impossible to change domain names once they are chosen — and...
The Heritage of Heritage – Building Community Relationships by Teaching
What skills will you pass on to your children? What about adults who did not learn skills from their parents? Can you build better community relationships by teaching skills that an adult can pass down to their children? Yes, you can and that is the focus of this...
Google Testing New Text Ads that Could be Game Changer for Mobile Marketing
Google is constantly making changes to the way they do things with Search Engine Optimization, but have left the text ads associated with Google AdWords largely unchanged since their launch. That’s about to change – and it means great things for businesses that have...
How to Tailor Your Brand to a Millennial Audience
When it comes to the generation that added “selfie” to the dictionary, the best way your business can maintain its appeal is by building a brand that revolves all around the customer. Millennials and Generation Z determine their own personal brand value by...
How the Demand for Training Benefits the Supplier
This is in-the-bay and online, high-level technician training. This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...
