by Shawn Collins | Jan 17, 2023
Are you tired of feeling stuck in your career, like you’re constantly “quietly quitting” and not making the progress you desire? “Quiet quitting” refers to the subtle, often unconscious decision to disengage from one’s work and stop...
by Shawn Collins | Aug 29, 2019
When it comes to automotive parts and equipment, you need to do more than just sell your products to your customers; you also need to educate them on how to use those products properly. If you sell primarily to an audience of automotive technicians, you’ll need...
by Shawn Collins | Jun 15, 2016
This is in-the-bay and online, high-level technician training. This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...
by Shawn Collins | Jun 13, 2016
Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...
by Shawn Collins | Jan 15, 2016
Educated consumers are loyal customers—no doubt about it. The more they know about your product or service, including various uses and best practices, the more they will know they need it. Taking category education a step further by offering in-depth training creates...
