by Shawn Collins | Jan 13, 2016
Humans respond to visual stimuli; we’re hardwired that way. Marketers have long relied on our penchant for interesting things to look at, and they’ve even used it to arrange textual content. Visual content—infographics, videos, images, and slides—is not new to...
by Shawn Collins | Jan 6, 2016
In 2015, we saw the number of mobile-only internet users outgrow the number of desk top only users, along with an explosion of mobile device usage. The marketing departments of brands will have to keep up with that and make some serious adjustments to how they do...
by EXTEND GROUP | Apr 8, 2015
Customers are the lifeblood of any company, and customer engagement is essential in building a brand. However, many companies fail in the area of customer engagement. They may take steps in the engagement direction by setting up social media profiles or starting a...
by Shawn Collins | Jun 3, 2014
Brand building has traditionally occurred using newspaper, magazine and television marketing plans. However, as the internet is quickly moving these three information mediums toward the realm of the obsolete. Cutting-edge and resourceful industry mastheads are...
by Shawn Collins | May 22, 2014
Web page content originally existed as nothing more than “bells and whistles”–flashing titles, spinning gifs and other attention-getters irrelevant to providing useful information to visitors. As internet users began relying on search engines to find...
by Shawn Collins | May 15, 2014
Marketing is something that business owners should plan well in advance. If a business owner is starting a new venture, he or she should include marketing concepts, including content marketing, in the business plan. Content marketing is essential to brand development....
