Jan 15, 2016 | Blog, Content Marketing, Training
Educated consumers are loyal customers—no doubt about it. The more they know about your product or service, including various uses and best practices, the more they will know they need it. Taking category education a step further by offering in-depth training creates...
Jan 13, 2016 | Blog, Content Marketing, Photography, Social Media, Strategy, Video
Humans respond to visual stimuli; we’re hardwired that way. Marketers have long relied on our penchant for interesting things to look at, and they’ve even used it to arrange textual content. Visual content—infographics, videos, images, and slides—is not new to...
Jan 6, 2016 | Blog, Content Marketing, Trends, Video
In 2015, we saw the number of mobile-only internet users outgrow the number of desk top only users, along with an explosion of mobile device usage. The marketing departments of brands will have to keep up with that and make some serious adjustments to how they do...
Apr 8, 2015 | Blog, Branding, Content Marketing, Not-For-Profits, Social Media
Customers are the lifeblood of any company, and customer engagement is essential in building a brand. However, many companies fail in the area of customer engagement. They may take steps in the engagement direction by setting up social media profiles or starting a...
Jun 3, 2014 | Blog, Branding, Content Marketing, eCommerce, Mobile Apps, SEO, Website Design
Brand building has traditionally occurred using newspaper, magazine and television marketing plans. However, as the internet is quickly moving these three information mediums toward the realm of the obsolete. Cutting-edge and resourceful industry mastheads are...
May 22, 2014 | Blog, Content Marketing, SEO
Web page content originally existed as nothing more than “bells and whistles”–flashing titles, spinning gifs and other attention-getters irrelevant to providing useful information to visitors. As internet users began relying on search engines to find...
