by Shawn Collins | May 25, 2016
Online content is gaining in importance as part of the sales and marketing mix, which is why your company needs a formal plan for leveraging content to the max. A content marketing strategy outlines how your organization will take its content and engage target...
by Shawn Collins | May 19, 2016
Many businesses made the mistake, early on, of believing that social media was a flash in the pan and not something that is here to stay. Time has proven that social media is more important than ever for businesses that want to position themselves for growth. But, you...
by Shawn Collins | May 4, 2016
Many people go into marketing online with the belief that is only takes building a website to make money. Unfortunately, the reality of it doesn’t quite play out that way. As if building a website isn’t a complex enough task, there are many other things you must do in...
by Shawn Collins | Feb 25, 2016
#NOHASHTAGs? Our Race to the Top is not a matter of myopically gunning it to reach the summit first. As we make our way, our navigation strategy includes constantly surveying the Aftermarket terrain. And we see plenty of positives. But in an industry noted for its...
by Shawn Collins | Feb 3, 2016
Getting shared is the goal of many content writers. A good piece that goes viral can bring new customers to a website through the tremendous traffic it creates. We talked about the elements of shareable content and this post expounds on one of those elements: content...
by Shawn Collins | Jan 15, 2016
Educated consumers are loyal customers—no doubt about it. The more they know about your product or service, including various uses and best practices, the more they will know they need it. Taking category education a step further by offering in-depth training creates...
