Mar 17, 2014 | Blog, Content Marketing, Email Marketing, Mobile Apps, Other Solutions, Social Media
Effective sales are all about reaching, attracting, and retaining your customers. With the proliferation of channels, your customers could be anywhere. Trying to connect with potential customers in the retail environment, on Twitter, via email, over the radio or...
Mar 6, 2014 | Blog, Content Marketing, Strategy, Video
If a picture is worth a thousand words, what is a video worth? Adding video to your webpages, social media profiles and even emails is an excellent way to bring life to your work—and reach an entirely new audience. You may think that you need fancy equipment or a...
Feb 25, 2014 | Blog, Social Media, Trends
Private social networks are a small but growing trend in 2014, and they’re poised to change business presence on social media by making it much more challenging to reach and influence users. The EXTEND GROUP is actively monitoring the growth of these new...
Feb 13, 2014 | Blog, Content Marketing, SEO, Strategy
We get it: SEO is complicated and the rules shift (almost literally) day by day. After all, Google uses more than 200 unique algorithms to determine search results, and they’re tweaking their formulas all the time. Here at the EXTEND GROUP, our job is to keep...
Feb 7, 2014 | Blog, Content Marketing, Photography, Video
The creation of media-rich content is becoming essential for companies to remain competitive. Content marketing has become exceptionally important, but content itself is drifting towards a more dynamic, graphic, and media-rich format. Content marketing is the art of...
Jan 29, 2014 | Blog, Website Design
Responsive web design, which delivers an optimized version of your website to a device based on screen size, is a top trend for 2014. Already sweeping the nation’s businesses, responsive design is going to be a make or break step for businesses, Forbes reports....