Feb 7, 2014 | Blog, Content Marketing, Photography, Video
The creation of media-rich content is becoming essential for companies to remain competitive. Content marketing has become exceptionally important, but content itself is drifting towards a more dynamic, graphic, and media-rich format. Content marketing is the art of...
Jan 29, 2014 | Blog, Website Design
Responsive web design, which delivers an optimized version of your website to a device based on screen size, is a top trend for 2014. Already sweeping the nation’s businesses, responsive design is going to be a make or break step for businesses, Forbes reports....
Dec 27, 2013 | Blog, Content Marketing, eCommerce, Website Design
The EXTEND GROUP emphasizes the importance of mobile-friendly native websites to all of its clients. But many businesses don’t realize just how much mobile traffic can drive their sales. Get ready for some alarming statistics. According to a recent mobile commerce...
Oct 30, 2013 | Blog, Other Solutions, Strategy
Are trade shows worth the effort or a waste of resources? Depending on your strategy going into a trade show, the answer to that question will vary. No matter the circumstances, one thing is true: trade show exhibits shouldn’t be undertaken “just because.” They can be...
Aug 13, 2012 | Blog, Content Marketing
Remember Burger King’s “Whopper Virgins” advertising campaign? The commercials brought flame-grilled burgers to people in far-off locales. Burger King since has launched equally unconventional campaigns, including “Whopper Sacrifice” (which encouraged Facebook users...