May 7, 2014 | Blog, Branding, Strategy
While there may be dozen of tips of how to build a brand, attempting to follow each and every one of them could invite confusion, chaos and a killer headache. Instead of trying to incorporate gads of micro-tips into your brand strategy, you’re likely to remain truer...
May 6, 2014 | Blog, Branding, Strategy
Branding an emerging company or rebranding an existing company successfully does not solely rely on sudden bursts of inspiration or impulsively implemented ideas that have not been scrupulously examined. When branded unprofessionally and inaccurately, emerging or...
Apr 18, 2014 | Blog, Branding, Strategy
Many small businesses understand the concept of what a brand is and what it means for large corporations. However, they often overlook the importance of identifying and promoting a brand for themselves. You may even be wondering what the big deal is and why you should...
Apr 11, 2014 | Blog, Facebook, Instagram, Snapchat, Social Media, Twitter
At EXTEND GROUP, we believe that social media is an important cornerstone of building your online community and marketing your services to potential clients and partners. EXTEND GROUP offers several community building services as part of our marketing campaigns. While...
Apr 2, 2014 | Blog, Content Marketing, LinkedIn, Social Media
Using social media to broaden your client base and expand your brand awareness is rapidly becoming a vehicle of choice for business promotion. Systematic use of social media can quickly and relatively easily broaden your exposure. Using social media is not just for...
Mar 31, 2014 | Amazon, Blog, eCommerce
A new trend is beginning in e-retail, customers who only shop using their mobile devices. According to a December 2013 study that comScore Inc. conducted, exactly 33.3 percent of the online shoppers at 10 of the top retailers’ sites and apps shopped solely on their...
