Mar 18, 2015 | Blog, Facebook, LinkedIn, Social Media, Twitter, YouTube
Social media is where your customers are, but you already knew that. What you may not know is that not all social media platforms are equal. Each site has its own user demographic, and while some do overlap, there are probably certain sites that are just not...
Mar 9, 2015 | Blog, Social Media, Strategy
Social media is a fantastic way to market to customers, engage them, and build your brand through customer connections. However, the road isn’t always a rose-covered path; occasionally there will be some thorns and brambles to get through. When customers are unhappy...
Jun 4, 2014 | Blog, SEO, Social Media, Video, YouTube
The object of your marketing campaign is to reach your target market on their turf. Whether it’s radio, television, or through direct marketing, you must cater to your audience’s preferred method of receiving information. With an astounding 58% of...
Jun 3, 2014 | Blog, Branding, Content Marketing, eCommerce, Mobile Apps, SEO, Website Design
Brand building has traditionally occurred using newspaper, magazine and television marketing plans. However, as the internet is quickly moving these three information mediums toward the realm of the obsolete. Cutting-edge and resourceful industry mastheads are...
May 22, 2014 | Blog, Content Marketing, SEO
Web page content originally existed as nothing more than “bells and whistles”–flashing titles, spinning gifs and other attention-getters irrelevant to providing useful information to visitors. As internet users began relying on search engines to find...
May 15, 2014 | Blog, Branding, Content Marketing
Marketing is something that business owners should plan well in advance. If a business owner is starting a new venture, he or she should include marketing concepts, including content marketing, in the business plan. Content marketing is essential to brand development....
