Jan 13, 2016 | Blog, Content Marketing, Photography, Social Media, Strategy, Video
Humans respond to visual stimuli; we’re hardwired that way. Marketers have long relied on our penchant for interesting things to look at, and they’ve even used it to arrange textual content. Visual content—infographics, videos, images, and slides—is not new to...
Jan 6, 2016 | Blog, Content Marketing, Trends, Video
In 2015, we saw the number of mobile-only internet users outgrow the number of desk top only users, along with an explosion of mobile device usage. The marketing departments of brands will have to keep up with that and make some serious adjustments to how they do...
Aug 19, 2015 | Blog, eCommerce, Trends
With mobile usage skyrocketing within the United States and across the globe, it shouldn’t come as a surprise that the landscape as we know it is undergoing a rapid and dramatic transformation. Researchers estimate that mobile payments in Saharan Africa alone...
Apr 8, 2015 | Blog, Branding, Content Marketing, Not-For-Profits, Social Media
Customers are the lifeblood of any company, and customer engagement is essential in building a brand. However, many companies fail in the area of customer engagement. They may take steps in the engagement direction by setting up social media profiles or starting a...
Apr 3, 2015 | Automotive Aftermarket, Blog
The connected car, or wired car, is changing the way we drive and even the way we view our vehicles. But could it also change the way companies market to consumers? There are already apps that connect cars to smartphones, allowing owners to check things such as tire...
Mar 23, 2015 | Blog, Trends
Despite its promise, Google Glass didn’t exactly create the technological revolution that the surrounding hype suggested. But Microsoft’s new HoloLens project is a different story. Instead of targeting “the average American,” HoloLens is...
