May 15, 2014 | Blog, Branding, Content Marketing
Marketing is something that business owners should plan well in advance. If a business owner is starting a new venture, he or she should include marketing concepts, including content marketing, in the business plan. Content marketing is essential to brand development....
Apr 2, 2014 | Blog, Content Marketing, LinkedIn, Social Media
Using social media to broaden your client base and expand your brand awareness is rapidly becoming a vehicle of choice for business promotion. Systematic use of social media can quickly and relatively easily broaden your exposure. Using social media is not just for...
Mar 21, 2014 | Blog, Content Marketing, Email Marketing
Social media marketing is very important today. There is no faster way to get the word out about a new promotion and reach new customers than by using the social media networks. However, it is important that marketers do not neglect the other available marketing...
Mar 17, 2014 | Blog, Content Marketing, Email Marketing, Mobile Apps, Other Solutions, Social Media
Effective sales are all about reaching, attracting, and retaining your customers. With the proliferation of channels, your customers could be anywhere. Trying to connect with potential customers in the retail environment, on Twitter, via email, over the radio or...
Mar 6, 2014 | Blog, Content Marketing, Strategy, Video
If a picture is worth a thousand words, what is a video worth? Adding video to your webpages, social media profiles and even emails is an excellent way to bring life to your work—and reach an entirely new audience. You may think that you need fancy equipment or a...
Feb 13, 2014 | Blog, Content Marketing, SEO, Strategy
We get it: SEO is complicated and the rules shift (almost literally) day by day. After all, Google uses more than 200 unique algorithms to determine search results, and they’re tweaking their formulas all the time. Here at the EXTEND GROUP, our job is to keep...
