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Media-Rich: Formulating a Content Marketing Strategy With Video, Audio, and Photography

Media-Rich: Formulating a Content Marketing Strategy With Video, Audio, and Photography

Feb 7, 2014 | Blog, Content Marketing, Photography, Video

The creation of media-rich content is becoming essential for companies to remain competitive. Content marketing has become exceptionally important, but content itself is drifting towards a more dynamic, graphic, and media-rich format. Content marketing is the art of...
Mobile-friendly marketing in the smartphone age

Mobile-friendly marketing in the smartphone age

Dec 27, 2013 | Blog, Content Marketing, eCommerce, Website Design

The EXTEND GROUP emphasizes the importance of mobile-friendly native websites to all of its clients. But many businesses don’t realize just how much mobile traffic can drive their sales. Get ready for some alarming statistics. According to a recent mobile commerce...
Combined focus: Marketing only works when the right technology reaches the right audience

Combined focus: Marketing only works when the right technology reaches the right audience

Aug 13, 2012 | Blog, Content Marketing

Remember Burger King’s “Whopper Virgins” advertising campaign? The commercials brought flame-grilled burgers to people in far-off locales. Burger King since has launched equally unconventional campaigns, including “Whopper Sacrifice” (which encouraged Facebook users...
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