Jun 4, 2014 | Blog, SEO, Social Media, Video, YouTube
The object of your marketing campaign is to reach your target market on their turf. Whether it’s radio, television, or through direct marketing, you must cater to your audience’s preferred method of receiving information. With an astounding 58% of...
Jun 3, 2014 | Blog, Branding, Content Marketing, eCommerce, Mobile Apps, SEO, Website Design
Brand building has traditionally occurred using newspaper, magazine and television marketing plans. However, as the internet is quickly moving these three information mediums toward the realm of the obsolete. Cutting-edge and resourceful industry mastheads are...
May 22, 2014 | Blog, Content Marketing, SEO
Web page content originally existed as nothing more than “bells and whistles”–flashing titles, spinning gifs and other attention-getters irrelevant to providing useful information to visitors. As internet users began relying on search engines to find...
May 15, 2014 | Blog, Branding, Content Marketing
Marketing is something that business owners should plan well in advance. If a business owner is starting a new venture, he or she should include marketing concepts, including content marketing, in the business plan. Content marketing is essential to brand development....
May 7, 2014 | Blog, Branding, Strategy
While there may be dozen of tips of how to build a brand, attempting to follow each and every one of them could invite confusion, chaos and a killer headache. Instead of trying to incorporate gads of micro-tips into your brand strategy, you’re likely to remain truer...
May 6, 2014 | Blog, Branding, Strategy
Branding an emerging company or rebranding an existing company successfully does not solely rely on sudden bursts of inspiration or impulsively implemented ideas that have not been scrupulously examined. When branded unprofessionally and inaccurately, emerging or...
