Jun 16, 2016 | Blog, Branding
When it comes to the generation that added “selfie” to the dictionary, the best way your business can maintain its appeal is by building a brand that revolves all around the customer. Millennials and Generation Z determine their own personal brand value by...
Jun 15, 2016 | Automotive Aftermarket, Blog, Training
This is in-the-bay and online, high-level technician training. This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...
Jun 13, 2016 | Automotive Aftermarket, Blog, Training
Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...
Jun 9, 2016 | Blog, Content Marketing, Video, Website Design
There is no doubt that video can be a highly effective marketing tool. Perhaps that’s part of the reason it is becoming so prevalent on the World Wide Web. Small businesses have been slow to embrace videos on their websites and in their marketing messages, but even...
May 31, 2016 | Blog, Branding, Mobile Apps
Children of the 80s know all too well that video killed the radio star. While mobile marketing may not be quite ready to topple the seemingly unstoppable juggernaut that is PC marketing, it is showing substantial gains as a recent ComScore whitepaper reveals that...
May 25, 2016 | Blog, Content Marketing, Strategy
Online content is gaining in importance as part of the sales and marketing mix, which is why your company needs a formal plan for leveraging content to the max. A content marketing strategy outlines how your organization will take its content and engage target...
