Build Your Community Brand

Build Your Community Brand

Branding is just as important for a sheriff and county as it is for businesses today. Sheriffs, too, must devote a fair amount of time, attention, and resources to building a brand their community will not only respond to, but also trust. The trick, for a sheriff’s office, is figuring out where to begin. That’s where EXTEND GROUP can help.

Content Still Reigns Supreme

Content Still Reigns Supreme

If you’ve been marketing online for very long, you’ve probably heard the phrase, “Content is King,” numerous times. In the past, the phrase referred to the importance of having a website filled with informative written content. Over time, the Internet has gotten...
Crisis Communication Tips for Social Media

Crisis Communication Tips for Social Media

There was a time when crisis communication meant firing off a few press releases and holding a couple of press conferences. The landscape has changed, though, and businesses today have a much broader spectrum of communication devices that allow them to reach...
Importance of Domain Names

Importance of Domain Names

Your domain name is of vital importance to your business. Careful thought needs to go into it to ensure the best name for your needs — both now and into the future, as well. While it’s not impossible to change domain names once they are chosen — and...