Getting Shared: Content that Fills a Need
Getting shared is the goal of many content writers. A good piece that goes viral can bring new customers to a website through the tremendous traffic it creates. We talked about the elements of shareable content and this post expounds on one of those elements: content...
Who is Your Customer?
As an aftermarket automotive component manufacturer, who is your customer? Is it the WD? The large channel distributor, maybe? My question is rooted in the twenty-five plus years I’ve spent in the automotive repair field. I believe that, yes, the WD, and large...
EXTEND COMMUNITY Launches Daviess County Sheriff Mobile App
EXTEND COMMUNITY’s recent launch of an Android app adds yet another way for residents to strengthen connections with the Daviess County Sheriff’s Office.
EXTEND PERFORMANCE Pushes to Invert Automotive Aftermarket’s “Race to the Bottom” with Launch of “Race to the Top” Newsletter
EXTEND PERFORMANCE, the complete automotive-focused marketing communications branch of the Evansville, Indiana-based EXTEND GROUP, is pushing back on a dismal trend in the Automotive Aftermarket industry: the Race to the Bottom.
Going Green: Bringing Green Living into your Community
Sustainable living is a lifestyle that extends far beyond the family recycle bin. While reducing your own ecological footprint (or your family’s) is a good start, it really takes a community-wide effort. Confining green living to the narrow scope of just your own...
Supporting Your Consumers By Supplying In-Depth Category Training
Educated consumers are loyal customers—no doubt about it. The more they know about your product or service, including various uses and best practices, the more they will know they need it. Taking category education a step further by offering in-depth training creates...
Making Visual Content Work for Your Brand
Humans respond to visual stimuli; we’re hardwired that way. Marketers have long relied on our penchant for interesting things to look at, and they’ve even used it to arrange textual content. Visual content—infographics, videos, images, and slides—is not new to...
EXTEND COMMUNITY Launches Porter County Sheriff Mobile App
With the recent launch of two mobile apps, EXTEND COMMUNITY is reinforcing the bonds of communication the company’s earlier efforts helped build between the Porter County Sheriff’s Office and the community the law enforcement agency serves and protects.
