Sheriffs and Content Marketing
Content marketing is necessary to increase name recognition for you and your community. However, content marketing needs to be well integrated into social media to become truly effective; the entire basis of content marketing is to create sharable, compelling, valuable and exciting content that community members want to talk to each other about.
Getting Shared: Are You Social
Creating good, shareable content can give you great exposure to put you and your county website on the map. There is an art to creating content that people are compelled to follow & share. Incorporate these tips into the next news article or post you write and...
Does Your Community Know Who You Are?
By using social media in conjunction with your website, the potential reach to your community of voters and county connections is huge. As personal computers, laptops, tablets, and smart phones soak up time that was historically spent watching television,...
Build Your Community Brand
Branding is just as important for a sheriff and county as it is for businesses today. Sheriffs, too, must devote a fair amount of time, attention, and resources to building a brand their community will not only respond to, but also trust. The trick, for a sheriff’s office, is figuring out where to begin. That’s where EXTEND GROUP can help.
