Best Social Media Wins of 2018
Social media is changing. Today’s consumer spends more time than ever on social media, and they’re craving more direct relationships with each other as well as the brands they follow. Here are a few brands that were able to really strive in this new...
Online Predictions for 2019: Nine Things You Need to Know
When it comes to marketing your products or services to potential customers online, there are emerging trends that will impact you in 2019. 1. The Mobile Experience The majority of customers are browsing the web on mobile devices. That means you need to optimize...
Understanding Your Mobile Audience
You have your desktop website, and you have a very clear picture of what your community members looks like, but what about your mobile community members? The mobile audience is a completely different breed of animal, and in this day and age, you’d better know the key characteristics that define it.
One Step Beyond: Integrating Social Media Into Your Content Marketing Techniques
Content marketing is revolutionizing the world of search engine optimization, but it can’t shift the paradigm alone. Content marketing needs to be well integrated into social media to become truly effective; the entire basis of content marketing is to create...