What Makes a Great Automotive Product Page

What Makes a Great Automotive Product Page

With brick and mortar parts retailers on the decline, it’s important to have your automotive parts available for viewing and purchase online. Your online automotive product page must deliver all the information your shopper is seeking in one quick click.

Does Your Automotive Parts eCatalog Need a Makeover?

Does Your Automotive Parts eCatalog Need a Makeover?

The automotive aftermarket parts world continues to move with the times, but is your aging eCatalog keeping up? According to the Automotive Aftermarket Suppliers Association, as of the first quarter of 2019, more than 60% of the replacement parts purchased by home...
So, It’s a Catalog Malfunction

So, It’s a Catalog Malfunction

Recently, a customer called to have a window regulator installed in his 2010 Ford 150. I asked if he wanted me to pick up the part before his appointment, but he said he had the part and would bring it with him. I was kind of confused as to why this particular...