Aug 19, 2015 | Blog, eCommerce, Trends
With mobile usage skyrocketing within the United States and across the globe, it shouldn’t come as a surprise that the landscape as we know it is undergoing a rapid and dramatic transformation. Researchers estimate that mobile payments in Saharan Africa alone...
Apr 8, 2015 | Blog, Branding, Content Marketing, Not-For-Profits, Social Media
Customers are the lifeblood of any company, and customer engagement is essential in building a brand. However, many companies fail in the area of customer engagement. They may take steps in the engagement direction by setting up social media profiles or starting a...
Apr 3, 2015 | Automotive Aftermarket, Blog
The connected car, or wired car, is changing the way we drive and even the way we view our vehicles. But could it also change the way companies market to consumers? There are already apps that connect cars to smartphones, allowing owners to check things such as tire...
Mar 23, 2015 | Blog, Trends
Despite its promise, Google Glass didn’t exactly create the technological revolution that the surrounding hype suggested. But Microsoft’s new HoloLens project is a different story. Instead of targeting “the average American,” HoloLens is...
Mar 18, 2015 | Blog, Facebook, LinkedIn, Social Media, Twitter, YouTube
Social media is where your customers are, but you already knew that. What you may not know is that not all social media platforms are equal. Each site has its own user demographic, and while some do overlap, there are probably certain sites that are just not...
Mar 9, 2015 | Blog, Social Media, Strategy
Social media is a fantastic way to market to customers, engage them, and build your brand through customer connections. However, the road isn’t always a rose-covered path; occasionally there will be some thorns and brambles to get through. When customers are unhappy...
