Feb 3, 2016 | Blog, Content Marketing
Getting shared is the goal of many content writers. A good piece that goes viral can bring new customers to a website through the tremendous traffic it creates. We talked about the elements of shareable content and this post expounds on one of those elements: content...
Feb 2, 2016 | Automotive Aftermarket, Blog
As an aftermarket automotive component manufacturer, who is your customer? Is it the WD? The large channel distributor, maybe? My question is rooted in the twenty-five plus years I’ve spent in the automotive repair field. I believe that, yes, the WD, and large...
Jan 20, 2016 | Blog, Not-For-Profits, Strategy
Sustainable living is a lifestyle that extends far beyond the family recycle bin. While reducing your own ecological footprint (or your family’s) is a good start, it really takes a community-wide effort. Confining green living to the narrow scope of just your own...
Jan 15, 2016 | Blog, Content Marketing, Training
Educated consumers are loyal customers—no doubt about it. The more they know about your product or service, including various uses and best practices, the more they will know they need it. Taking category education a step further by offering in-depth training creates...
Jan 13, 2016 | Blog, Content Marketing, Photography, Social Media, Strategy, Video
Humans respond to visual stimuli; we’re hardwired that way. Marketers have long relied on our penchant for interesting things to look at, and they’ve even used it to arrange textual content. Visual content—infographics, videos, images, and slides—is not new to...
Jan 6, 2016 | Blog, Content Marketing, Trends, Video
In 2015, we saw the number of mobile-only internet users outgrow the number of desk top only users, along with an explosion of mobile device usage. The marketing departments of brands will have to keep up with that and make some serious adjustments to how they do...
