Apr 13, 2016 | Blog, Branding, Strategy
Whether you are a small business, large corporation, or a professional pursuing your career, you are the heart of your brand. Your business and its brand are a reflection of you and the people within your company. Clients will do their research before doing business...
Apr 6, 2016 | Automotive Aftermarket, Blog, Trends
According to the global information resource, NPD Group, the automotive aftermarket industry grew to $14.6 billion in 2015, with dollar sales increasing by 3.9%. The aftermarket’s robust performance is attributed to record sales of used cars—nearly 40 million were...
Mar 14, 2016 | Blog, Mobile Apps, SEO, Trends, Website Design
Google’s mobile-friendly algorithm update went live on April 21, 2015. Despite the various monikers that have been pinned to this update, “Mobilegeddon” being one of the most popular, it could not have been that big of a surprise. With Branding Brand reporting that 43...
Mar 2, 2016 | Blog, Social Media, Trends
Social media can make or break a brand. Do it right and you have an engagement winner. Do it wrong and you have a potential disaster. These are some of the best social media campaigns and comebacks of 2015, so sit back, enjoy, and take notes. Hefty So, garbage bags,...
Mar 2, 2016 | Automotive Aftermarket, Blog
Easy for Certain Experts to Say, INCREASE Your Marketing Spend Yes, increasing your marketing efforts while competitors are pulling back will likely lead to gains in market share; but what if your budget’s been frozen, or slashed? You can increase your marketing...
