Jul 13, 2016 | Blog, Social Media, Strategy
There was a time when crisis communication meant firing off a few press releases and holding a couple of press conferences. The landscape has changed, though, and businesses today have a much broader spectrum of communication devices that allow them to reach...
Jul 5, 2016 | Automotive Aftermarket, Blog, Website Design
Your domain name is of vital importance to your business. Careful thought needs to go into it to ensure the best name for your needs — both now and into the future, as well. While it’s not impossible to change domain names once they are chosen — and...
Jun 27, 2016 | Blog, Strategy
What skills will you pass on to your children? What about adults who did not learn skills from their parents? Can you build better community relationships by teaching skills that an adult can pass down to their children? Yes, you can and that is the focus of this...
Jun 27, 2016 | Blog, Strategy, Trends
Google is constantly making changes to the way they do things with Search Engine Optimization, but have left the text ads associated with Google AdWords largely unchanged since their launch. That’s about to change – and it means great things for businesses that have...
Jun 16, 2016 | Blog, Branding
When it comes to the generation that added “selfie” to the dictionary, the best way your business can maintain its appeal is by building a brand that revolves all around the customer. Millennials and Generation Z determine their own personal brand value by...
Jun 15, 2016 | Automotive Aftermarket, Blog, Training
This is in-the-bay and online, high-level technician training. This will NOT be a sales pitch. At EXTEND GROUP, we saw the need and the opportunity. With 30% of today’s technicians over the age of 45, now is the optimum time to provide category training to tomorrow’s...
