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Who We Are
Unlocking the Fullest Potential of Individuals, Teams, Organizations, and Communities
Empowering growth and excellence through intentional multiplication.
Shawn Collins, our Founder and a Certified Guide with GiANT Worldwide, is at the heart of EXTEND GROUP’s approach to transforming organizational culture. With over two decades of experience, Shawn possesses a profound understanding of communication, leadership development, and organizational dynamics. His certification with GiANT Worldwide equips him with a unique set of tools and methodologies designed to foster self-awareness, effective communication, and intentional leadership.
By implementing proven frameworks such as the 5 Voices System and the Intentional Multiplication Tool, Shawn works closely with individuals, teams, and organizations to unlock their fullest potential. Whether you aim to develop strong leaders, enhance team collaboration, or transform your entire organization, our culture-focused programs are tailored to meet your unique needs, driving sustainable success.
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Individuals
Personalized development plans to help leaders and individuals reach their fullest potential. Through one-on-one coaching and tailored growth strategies, we guide you to become personally and professionally healthy, enabling you to contribute more effectively to your team and organization.
Teams
Our customized team development programs build strong, aligned, and high-performing teams. We offer strategic training and coaching that enhance communication, collaboration, and execution, ensuring your team operates at its best.
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Organizations
Transform your organization by creating a culture that fosters growth, innovation, and resilience. Our comprehensive organizational training programs focus on aligning goals, improving performance, and unlocking potential at every level of your business.
Community
Engage with and contribute to your community through leadership workshops, keynote addresses, public speaking engagements, and community engagement initiatives. We help organizations build meaningful relationships, fostering a positive impact that extends beyond the workplace.
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Individuals
Personalized development plans to help leaders and individuals reach their fullest potential. Through one-on-one coaching and tailored growth strategies, we guide you to become personally and professionally healthy, enabling you to contribute more effectively to your team and organization.
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Teams
Our customized team development programs build strong, aligned, and high-performing teams. We offer strategic training and coaching that enhance communication, collaboration, and execution, ensuring your team operates at its best.
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Organizations
Transform your organization by creating a culture that fosters growth, innovation, and resilience. Our comprehensive organizational training programs focus on aligning goals, improving performance, and unlocking potential at every level of your business.
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Community
Engage with and contribute to your community through leadership workshops, keynote addresses, public speaking engagements, and community engagement initiatives. We help organizations build meaningful relationships, fostering a positive impact that extends beyond the workplace.
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Connecting Through Meaningful Communication
Elevate your brand’s presence with strategic marketing and communication solutions.
At EXTEND GROUP, we understand that effective communication is essential to building a strong brand presence. Our focus on communication ensures that your brand delivers targeted, impactful messages that resonate with your audience, fostering connection, engagement, and loyalty. We offer a comprehensive suite of marketing and communication services designed to elevate your brand and make it stand out in a competitive market.
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Brand Identity Development
Craft a unique and compelling brand identity that speaks to the heart of your audience. Our Guiding Light Organizational Clarity process ensures that your brand’s core values, mission, and vision are clearly defined, providing a solid foundation for all your marketing efforts. With a strong brand identity, your company will communicate more effectively with both internal teams and external audiences.
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Website Design, Development, Hosting & Maintenance
Transform your digital presence with a custom, SEO-optimized, fast, secure, and mobile-first website. We ensure your website looks great and functions seamlessly across all devices.
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Social Media Strategy & Management
Develop and implement social media strategies that connect your brand and audience. We create engaging content, manage community engagement, and execute paid social media advertising with ongoing analytics and reporting.
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Content Marketing (Including CRM Integration)
Develop a comprehensive content strategy that includes high-quality content such as blogs, white papers, checklists, infographics, and more. We integrate this content with your CRM to ensure targeted, personalized communication, driving customer engagement and retention. Our approach includes email marketing, text campaigns, and direct mail, with continuous monitoring and performance reporting.
Building a Stronger Community Together
Transform your stakeholders into advocates with strategic community engagement.
At EXTEND GROUP, we believe that a brand’s success is measured by its market share and the strength of its community connections. We focus on fostering relationships that go beyond transactional interactions, helping you build a loyal and engaged community of stakeholders—employees, customers, partners, and the broader public. By investing in community-building efforts, your brand can create a lasting impact that drives business growth and social value.
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Client and Workforce Onboarding
Create seamless and welcoming onboarding experiences that make your stakeholders feel valued from day one. Our tailored onboarding programs ensure that new employees, clients, and partners are integrated smoothly into your ecosystem, fostering loyalty and long-term engagement.
Referral-Based and Affiliate Marketing Solutions
Leverage the power of word-of-mouth and partnerships to expand your reach. Our referral-based and affiliate marketing strategies help you tap into new audiences through trusted recommendations and collaborations, driving growth while strengthening community ties.
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Community Engagement Initiatives
Engage with and contribute to your community through leadership workshops, public speaking engagements, and community-focused initiatives. We help organizations build meaningful relationships that foster a positive impact, creating environments where your brand and community can flourish together.
Keynote Address and Public Speaking Engagements
Amplify your brand’s message through powerful keynote addresses and public speaking engagements. Our experts, including Shawn Collins, bring inspiring and actionable insights to your audience, whether it’s a small group of local leaders or a large industry conference.
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Building a Stronger Community Together
Transform your stakeholders into advocates with strategic community engagement.
At EXTEND GROUP, we believe that a brand’s success is measured by its market share and the strength of its community connections. We focus on fostering relationships that go beyond transactional interactions, helping you build a loyal and engaged community of stakeholders—employees, customers, partners, and the broader public. By investing in community-building efforts, your brand can create a lasting impact that drives business growth and social value.

Client and Workforce Onboarding
Create seamless and welcoming onboarding experiences that make your stakeholders feel valued from day one. Our tailored onboarding programs ensure that new employees, clients, and partners are integrated smoothly into your ecosystem, fostering loyalty and long-term engagement.
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Referral-Based and Affiliate Marketing Solutions
Leverage the power of word-of-mouth and partnerships to expand your reach. Our referral-based and affiliate marketing strategies help you tap into new audiences through trusted recommendations and collaborations, driving growth while strengthening community ties.
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Community Engagement Initiatives
Engage with and contribute to your community through leadership workshops, public speaking engagements, and community-focused initiatives. We help organizations build meaningful relationships that foster a positive impact, creating environments where your brand and community can flourish together.
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Keynote Address and Public Speaking Engagements
Amplify your brand’s message through powerful keynote addresses and public speaking engagements. Our experts, including Shawn Collins, bring inspiring and actionable insights to your audience, whether it’s a small group of local leaders or a large industry conference.
Stay Updated with Our Latest Insights & Events
Articles & Insights
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