by Shawn Collins | Jun 3, 2014
Brand building has traditionally occurred using newspaper, magazine and television marketing plans. However, as the internet is quickly moving these three information mediums toward the realm of the obsolete. Cutting-edge and resourceful industry mastheads are...
by Shawn Collins | May 15, 2014
Marketing is something that business owners should plan well in advance. If a business owner is starting a new venture, he or she should include marketing concepts, including content marketing, in the business plan. Content marketing is essential to brand development....
by Shawn Collins | May 7, 2014
While there may be dozen of tips of how to build a brand, attempting to follow each and every one of them could invite confusion, chaos and a killer headache. Instead of trying to incorporate gads of micro-tips into your brand strategy, you’re likely to remain truer...
by Shawn Collins | May 6, 2014
Branding an emerging company or rebranding an existing company successfully does not solely rely on sudden bursts of inspiration or impulsively implemented ideas that have not been scrupulously examined. When branded unprofessionally and inaccurately, emerging or...
by Shawn Collins | Apr 18, 2014
Many small businesses understand the concept of what a brand is and what it means for large corporations. However, they often overlook the importance of identifying and promoting a brand for themselves. You may even be wondering what the big deal is and why you should...
