Reversing the Quiet Quit

Reversing the Quiet Quit

Are you tired of feeling stuck in your career, like you’re constantly “quietly quitting” and not making the progress you desire? “Quiet quitting” refers to the subtle, often unconscious decision to disengage from one’s work and stop...
The Power of Training Your Consumers

The Power of Training Your Consumers

When it comes to automotive parts and equipment, you need to do more than just sell your products to your customers; you also need to educate them on how to use those products properly. If you sell primarily to an audience of automotive technicians, you’ll need...
Is Training a Justifiable Expense?

Is Training a Justifiable Expense?

Is this question for the shop owner, or the technician? I believe professionals in both categories should ask themselves whether the expense associated with training is justifiable. Let’s look at it, first, from the shop owner’s point of view. As a former shop owner,...

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