What’s the Going Rate for Going In-House?
The wild rollercoaster ride we call the automotive aftermarket has brands aggressively cutting costs—including marketing budgets. Some believe taking their marketing in-house is the way to save. Before making a move like that, you’ll want to check out the going rate...
Automotive Aftermarket Industry Facts & Projections – April 2016
According to the global information resource, NPD Group, the automotive aftermarket industry grew to $14.6 billion in 2015, with dollar sales increasing by 3.9%. The aftermarket’s robust performance is attributed to record sales of used cars—nearly 40 million were...
Industry Thought Leader
EVANSVILLE, INDIANA—EXTEND PERFORMANCE, the complete automotive-focused branch of the EXTEND GROUP, is connecting science and style in support of this year’s Automotive Aftermarket Supplier Association (AASA) Vision Conference. The event takes place April 5-7, at Loews Chicago O’Hare Hotel. According to Shawn Collins, Founder & CEO, “EXTEND PERFORMANCE’s focus on connectivity is completely in line with this year’s AASA Vision Conference theme: Connecting the Aftermarket.” Collins elaborates, “AASA Vision is an opportunity to make a favorable impression on fellow attendees whose brands our services would absolutely enhance.
Realistic Ways to Market in a Down Economy
Easy for Certain Experts to Say, INCREASE Your Marketing Spend Yes, increasing your marketing efforts while competitors are pulling back will likely lead to gains in market share; but what if your budget’s been frozen, or slashed? You can increase your marketing...