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Who is Your Customer?

Who is Your Customer?

Feb 2, 2016 | Automotive Aftermarket, Blog

As an aftermarket automotive component manufacturer, who is your customer? Is it the WD? The large channel distributor, maybe? My question is rooted in the twenty-five plus years I’ve spent in the automotive repair field. I believe that, yes, the WD, and large...
The Wired Car: Marketing Opportunity?

The Wired Car: Marketing Opportunity?

Apr 3, 2015 | Automotive Aftermarket, Blog

The connected car, or wired car, is changing the way we drive and even the way we view our vehicles. But could it also change the way companies market to consumers? There are already apps that connect cars to smartphones, allowing owners to check things such as tire...