EXTEND PERFORMANCE Launches BCA Bearings 24/7 Online Training Site for Technicians Who Never Quit. TheBCAHUB.com
The newly-launched HUB is a 24/7 online Center of Knowledge, all about wheel bearings. Geared toward professional automotive technicians but accessible to anyone, The HUB features online videos offering easy-to-follow installation instructions and tips for those working in and around auto bays. HUB TV, the video series, provides on-camera tutorials from automotive technicians with hands-on experience. Other useful tools include informative blogs insightfully written by seasoned technicians.
The website was designed and built by EXTEND PERFORMANCE, the complete automotive-focused marketing communications branch of the Evansville, Indiana-based EXTEND GROUP. Observes Shawn Collins, EXTEND GROUP Founder and CEO, “As quickly as automotive aftermarket technology is advancing, today’s technicians appreciate having a reliable source of training at their fingertips—whenever, wherever they are. With frequent use of TheBCAHUB.com, technicians will value BCA as a resource for professional information and associate the brand with quality.”
BCA launched TheBCAHUB.com to provide on-going training and certification opportunities for professional installers of wheel bearings. It also enables BCA to promote its highly regarded brand of products, as well as introduce innovations and additions to its line. BCA provides highly engineered replacement parts. Excellence is embedded in both the company’s commitment to the latest technological advancements, and its design philosophy of performance that’s always OE.
Shawn Collins adds, “Today, what’s encountered online is a huge part of the ‘customer experience’ that determines brand loyalty. And the online training we developed for automotive technicians literally put our client’s brand into the installers’ hands.” EXTEND GROUP is recognized nationwide for delivering brand-empowering communication strategies and executions, across all marketing channels.
As an Original Equipment (OE) automotive parts supplier for over 100 years, BCA is the established leader in North American OE production of wheel hub assemblies.
