EXTEND PERFORMANCE proudly launches another dominant website into the automotive aftermarket industry’s marketplace:
MotoRad Website
MotoRad leads in automotive thermostats, radiator caps, and fuel caps sold to the American automotive aftermarket. The company, also a longtime OE supplier, is a wholly-owned subsidiary of Fishman Thermo Technologies (FTT).
“With automotive aftermarket online sales expected to reach $7 billion in 2016, our innate intensity compels us to create the ultimate user-engagement experience: We embed the client’s eCatalog into their site. This allows users to do a products search without getting directed away from the client’s domain. Our proprietary, creative software enables MotoRad to stay in complete control of the brand content the user sees,” explains Shawn Collins.
Standout features of the site include:
- Mobile-friendly, responsive design
- Integrated eCatalog embedded into the brand’s website
- First-to-market product releases
- New product introductions
- Where to buy MotoRad parts
- Tech tips for the professional installer
- Training Videos
- FAQs
- Utilization of EXTEND PERFORMANCE social media manager expertise
The site for MotoRad was developed by EXTEND PERFORMANCE, the complete automotive-focused marketing communications branch of the Evansville, Indiana-based EXTEND GROUP. Shawn Collins, EXTEND GROUP Founder and CEO, explains, “EXTEND PERFORMANCE is powered by a crew passionate about leading brands to performance excellence. And we never stop in our pursuit. Our internal motto is, What’s next?”
Brandon Kight, MotoRad Director of Marketing & Program Development, observes, “Everyone at MotoRad is extremely excited about our newly designed website. The new product search/catalog function is world-class and should prove as a valuable tool for our customers. The dynamic search function and wealth of content (images, videos, application and interchange data) for each and every one of our products is category leading and all provided in a responsive interface that is one of the fastest you’ll find in the automotive aftermarket.”
Kight goes on to say, “We turned to EXTEND PERFORMANCE for the development of the new MotoRad website, based on their track record for creating some of best content rich sites in the industry. I’ve worked with them on many projects over the years and never cease to be amazed by the results. Their ability to make even the most demanding concepts become reality, is what sets them apart from others. They are not content with merely doing what is asked, but strive to provide suggestions/solutions that enhance the user experience… all on time and within budget.”
“MotoRad is a brand leader. They deserve a web presence that leads users to the excellent products they offer, and the training to successfully install them,” shares Collins. For information, email us at
[email protected], or call (855) 306-8818.
