“Building a website is also about brand-building,” observes Shawn Collins.
The site for Raybestos Powertrain was created by his company, EXTEND PERFORMANCE, the complete automotive-focused marketing communications ranch of the Evansville, Indiana-based EXTEND GROUP. Collins, EXTEND GROUP Founder and CEO, explains, “Every element is an opportunity to connect the user with the brand.” He points to an engaging graphic along the header of a page: “This pattern is actually the wafer texture from a Raybestos Hybrid Technology Friction Clutch.”
The site for the Indiana manufacturer and supplier of premium OE and aftermarket transmission parts, offers rotating banners, content that’s richer and expanded, with pop-ups of parts, improved social media, responsive design and interactive access. Collins elaborates, “raybestospowertrain.com is totally enhanced. We included new, multiple search capabilities.” The site’s “Find Your Parts” feature makes the process faster and easier:
• Search by YMME drill down
• Search by transmission codes
• Search by VIN #
• Search by torque components
“The Raybestos brand legacy embodies staying-power. It deserves a web presence with stopping power,” shares Collins. For information, visit, EXTENDPERFORMANCE.com, or contact [email protected], or (855) 306-8818.
