The Car Care Council Women’s Board (WB) and the Automotive Communication Council (ACC), honored EXTEND PERFORMANCE with six Automotive Communications Awards at the organization’s presentation ceremony, Nov. 3rd in Las Vegas, Nevada. The Automotive Communications Awards are held in conjunction with AAPEX (Automotive Aftermarket Products Expo), a global event representing the $477 billion aftermarket auto parts industry.The awards earned by EXTEND PERFORMANCE include:
Car Care Clinics’ Category:
• Airtex Fuel Delivery Systems PUMP•ED—The program EXTEND PERFORMANCE developed to educate the automotive technicians of tomorrowTwo EXTEND PERFORMANCE client brands tied in the, Facebook Customization Category:• Airtex Fuel Delivery Systems
• BCA Bearings
Pinterest Page Category:
• BCA Bearings
Two EXTEND PERFORMANCE client brands tied in the, App for a Mobile Device Category:
• Airtex Fuel Delivery Systems VIN Scan App
• The HUB from BCA Bearings VIN Scan App
Shawn Collins, EXTEND PERFORMANCE Founder and CEO, notes, “Today, what’s encountered online is a huge part of the ‘customer experience’ that determines brand loyalty. And the online training we developed for automotive technicians literally put our client’s brand into the installers’ hands.” EXTEND PERFORMANCE is recognized nationwide for delivering brand-empowering communication strategies and executions, across all marketing channels.
EXTEND PERFORMANCE is the complete automotive-focused marketing communications branch of the Evansville, Indiana-based EXTEND GROUP. Observes Shawn Collins, “As quickly as automotive aftermarket technology is advancing, today’s automotive technicians appreciate having reliable sources of training at their fingertips—whenever, wherever they are. With frequent use of the branded, informative tools of engagement we create for each client, automotive technicians strongly identify the brand as a valued resource for professional content. They’ll associate the brand’s products with quality. We’re building brands through education and loyalty. And we’re greatly honored that the esteemed panel of awards’ judges singled out our innovative approaches to brand building.”
The awards’ sponsor, the Car Care Council Women’s Board, is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry.
