EXTEND PERFORMANCE returned from Vegas as the biggest winner in the hottest, hardest working categories in advertising today:
- Training
- Mobile
- Social—Facebook & Pinterest
The Car Care Council Women’s Board honored EXTEND PERFORMANCE with six Automotive Communications Awards—the most wins by a single company—at the organization’s presentation ceremony, Nov. 3rd in Las Vegas, Nevada. The Automotive Communications Awards are held in conjunction with AAPEX (Automotive Aftermarket Products Expo), a global event representing the $477 billion aftermarket auto parts industry. The awards earned by EXTEND PERFORMANCE include:
Car Care Clinics’ Category:
- Airtex Fuel Delivery Systems PUMP•ED—The program EXTEND PERFORMANCE developed to educate the automotive technicians of tomorrow
Two EXTEND PERFORMANCE client brands tied in the, Facebook Customization Category:
- Airtex Fuel Delivery Systems
- BCA Bearings
Pinterest Page Category:
- BCA Bearings
Two EXTEND PERFORMANCE client brands tied in the, App for a Mobile Device Category:
- Airtex Fuel Delivery Systems VIN Scan App
- The HUB from BCA Bearings VIN Scan App
Shawn Collins, EXTEND PERFORMANCE Founder and CEO, notes, “We are brand installers. The online training we developed for automotive technicians literally put our client’s brand into the installers’ hands by instilling confidence and loyalty. The Facebook presence enables the brand to connect with the automotive technician through on-going conversations via social media. And the Mobile VIN Scan App eases product search while increasing product knowledge for the automotive technician. Every branded tool we create helps automotive technicians alleviate on-the-job stress. By reducing stress for their customers, we are increasing brand awareness and product sales for our clients.”
EXTEND PERFORMANCE is the complete automotive-focused marketing communications branch of the Evansville, Indiana-based EXTEND GROUP. Adds Collins, “We’re greatly honored that the esteemed judges singled out our innovative approaches to brand building.”
The awards’ sponsor, the Car Care Council Women’s Board, is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry.
