When Raybestos Powertrain developed its newly launched Race to Win customer loyalty program, the Indiana manufacturer and supplier of premium OE and aftermarket transmission parts turned to EXTEND PERFORMANCE for online Customer Relationship Management (CRM) support. EXTEND PERFORMANCE responded by creating a rewards portal using its proprietary software, the EXTEND CM platform. EXTEND PERFORMANCE is the complete automotive-focused marketing communications branch of the Evansville, Indiana-based EXTEND GROUP.
Built as a microsite of the Raybestos website, the portal performs multiple functions within the EXTEND CM platform:
- Race to Win participants use the portal to redeem merchandise with loyalty points they’ve accumulated through product purchase
- The portal acts as a CRM tool by tracking Race to Win loyalty reward inventory
- EXTEND PERFORMANCE’s integration of the Race to Win portal into the client’s website allows users to participate in the program without getting directed away from the client’s domain: Raybestos Race To Win
“Our creative, multi-functioning software enables Raybestos to completely control the brand content intended for the targeted user,” explains Shawn Collins, Founder and CEO of the EXTEND GROUP. “Even after the Race to Win Loyalty Program successfully wraps up, the user traffic will continue coming to the Raybestos site. It’s yet another example of how we keep our clients in full ownership of their domain. EXTEND PERFORMANCE is powered by a team is intensely driven to propel brands to performance excellence. And if you know us, you know we never stop. Our rallying cry is, What’s next?”
“Raybestos leads in brand loyalty. It’s our job to protect their brand share. And it’s how we earn our client’s loyalty,” shares Collins. For information, email us, or call (855) 306-8818.
